Building an Ecosystem:
Designing 33 Programs for Indian School of Business
The Challenge: Strategy Meets Reality
Every four years, the Indian School of Business revises its innovation and entrepreneurship strategy. But in 2020, the world had changed overnight. The pandemic forced digital transformation across every sector, and ISB needed a fundamentally new approach.
The mandate was clear but complex: identify unmet needs in the innovation ecosystem, design programs that would address them, and leverage ISB's three divisions, research centers, and faculty expertise. The outcome needed to generate sustainable revenue while creating genuine impact.
But here's what made it tricky: stakeholders across the ecosystem had different visions for what ISB should do. Faculty had research interests that didn't align with market demand. Industry partners wanted practical outcomes. Existing divisions were protective of their territory.
How do you design 33 programs when nobody agrees on the problems?
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